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Luxury skin care brand brings campaign over from Asia.
April 30, 2018
By: Christine Esposito
Editor-in-Chief
SK-II is extending its latest #INeverExpire campaign to the US. The #INeverExpire initiative addresses the topic of age-related pressure, inspiring women to liberate themselves from societal expectations around age and live their lives on their own terms. The global #INeverExpire campaign premiered last year in Asia with The Expiry Date, a moving film that powerfully showcases the proverbial expiration date – age 30 – that many women feel. This film received more than 100 million global views...
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